In the News
At its core, Samsung Food acts as a personalized assistant, offering over 160,000 recipes tailored to each user’s preferences and dietary requirements. The platform leverages AI technology, drawing from a vast database curated by Whisk, a smart food platform acquired by Samsung Next in 2019
Aug 31, 2023
Whisk allows you to pool recipes from all over the internet, substitute ingredients and amounts, and basically create your very own cookbook. There’s a meal planner you can use to plan the week ahead, and making a shopping list is as easy as pressing a single button. Never lose a great recipe again.
A cooking app that helps creators share the recipes from their content and offers tools for meal planning and grocery shopping. In 2021, TikTok integrated Whisk directly into the short-form video platform.
For example, if someone is making a cooking video, they could embed a link to the recipe app Whisk, which would allow viewers to pull up a recipe sheet inside of TikTok with the tap of a button.
Consumers today look to a variety of places, including social media, food blogs and recipe sites for food and cooking inspiration,” said Dana Nguyen, Whisk’s principal product manager. “The award-winning Whisk app (available on iOS, Android, web, Chrome extension and voice assistants) provides a free way for people to save recipes from anywhere, turn them into a meal plan or shopping list and share their favorites with others in global or private communities.
TikTok is testing a third-party service that allows video creators to link directly to their recipes. The application, Whisk, would be accessible through a button on recipe videos. Users would be able to find a link to the full recipe and save it for future use. Whisk also includes ingredient lists, nutrition details and more information for each recipe.
