In the News
At its core, Samsung Food acts as a personalized assistant, offering over 160,000 recipes tailored to each user’s preferences and dietary requirements. The platform leverages AI technology, drawing from a vast database curated by Whisk, a smart food platform acquired by Samsung Next in 2019
Aug 31, 2023
As a result of this latest shoppable recipe integration, Kroger customers can turn any recipe from Whisk’s network of publishers, brands and apps into a smart shopping list and instantly purchase for pickup or delivery from any Kroger store banner.
Kroger keeps expanding its presence in the shoppable recipe realm. By teaming up with Whisk, Kroger has become a purchase option for the more than 500 million monthly recipe interactions on Whisk’s platform.
Whisk’s Food Genome platform tags recipes based on ingredients, measurements, quantities, instructions, meal type, dietary fit and cuisine — all done automatically and to be searchable for both SEO purposes as well as for content producers. This also powers Whisk’s advanced recommendation engine, which can take context and user preferences and produce personalized recipe recommendations.
In a nutshell, Whisk’s new tool allows companies to unify and organize recipe data that may be scattered across multiple platforms. For instance, a retailer could have recipes that exist in a website, as downloadable PDFs or even in spreadsheets. Whisk’s tool hoovers up all of that disparate data, gives it structure and unifies it so all the legacy recipes are unified into a new, single platform.
To be clear, Whisk is not another recipe site. Instead, it’s a way to save the recipes you find elsewhere.
